Bw Reads: Red Lobster’s last gasp

Plus: Black leaders face DEI backlash ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Welcome to Bw Reads , our weekend newsletter featuring one great magazine story from Bloomberg Businessweek . Today Eliza Ronalds-Hannon and Anders Melin write about the restaurant chain Red Lobster and how a new CEO is pitching a turnaround story while the business is treading water. You can find the whole story online (free) here . If you like what you see, tell your friends! Sign up for the newsletter here . On one of his first days as chief executive officer of Red Lobster, Damola Adamolekun made a bold prediction. The restaurant chain had just emerged from bankruptcy and was bleeding customers and cash. Uncertainty awaited its roughly 30,000 employees, many of whom had gathered for a town hall in late summer 2024 to meet Adamolekun, their si...